Established in 1999, Cellar Trends has an enviable record in building brands of wines, spirits and associated products in the UK. The company serves all sectors of the UK drinks trade in both on and off trade categories with a portfolio of more than 60 international brands. Over the years Cellar Trends have gained a reputation for successfully launching and building brands, influencing the dynamics of a range of spirit categories within the UK. Since 2018, Cellar Trends has been part of Amber Beverage Group, a leading producer, distributor, logistics provider and retailer of beverages. Amber Beverage Group operate internationally from their head office in Luxembourg and through its production and distribution companies in Russia, Mexico, the UK, Australia and the Baltics, its historical home.